It is a Brazilian brand. At first I was supposed to develop a 360 degree campaign but due to the needs of the brand, I ended up developing its visual ID first.
-Pieces of POS for B to C (poster, shelf banner, wobbler, floor sticker);
-Broadside for B to B.
Campaign Real Hero
Expertise: In 2008, while working as a salesman at a music store, I realized that young people had started being more interested in the world of music. As a result of careful observation, I found out that this phenomenon was mostly due to the success of the game Guitar Hero that was booming in that time.
Vision: I saw that situation as a market opportunity and I developed a promotional campaign targeting young people. The owner of the store network approved my project and he invested in the campaign which was a big success.
Aim: To promote the sale of a kit which included a guitar, a strap, a case, a cable, and an amplifier. The cost – benefit ratio was very interesting for those who wanted to start learning how to play an instrument.
Concept: I developed the concept that the target group who purchased the kit would learn how to play an instrument and could eventually become a “guitar hero” in reality. With this concept in mind, I called the campaign “Real Hero” and I created a theme logo and some advertising pieces by joining the references of the store logo and the logo of the game.
Result: The average sales of guitars were 30 units per month. With this campaign, the store sold 300 kits between July and November 2008 and it was even necessary to place extra orders in order to cover the demand in December.
Economia S/A
At first my task was to do the layout of the magazine but I ended up rebuilding the brand identity and making the cover page as well as some other contents of the magazine. During the whole process I kept in mind the importance of making the magazine look more similar to its digital platform with more legible typography and objective structure. The format addressed business people who are the target readers.
Advertising
