This campaign project targets more the female audience and this is the reason why I developed a concept that makes a metaphor between motherly care and the care that Sparlack varnish brings to the wood.
In order to show that this same care reflects on the wood, part of the ad has a varnish finish.
For the billboard, I used the material of the billboard itself (wood) and instead of adapting an advertising piece on it, it was varnished in order to literally show the quality of the product.
The media department had requested, among other pieces, the design of folders and hand fans. As part of an intelligent strategy, I developed the alternative material which is a folder and a hand fan at the same time. This allowed us to cut down costs of production and to save time.
Apart from being innovative, this piece is also functional and it calls the attention because it gives the impression that the person is holding a lot of ice creams at the same time. This way, other people also feel like getting an ice cream of this brand to freshen up.
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